Kate specialises in qualitative food and beverage research, and has helped clients including Tesco, Lidl, Wal-Mart and many private label manufacturers to understand and optimise the consumer experience, from the shelf-edge to the washing up! A trained ethnographer, Kate employs a wide range of consumer closeness and observational research techniques.
Presentation Title:
Recipes for success: doing consumer insight ‘right’ in NPD
Presentation Synopsis:
Involving the consumer in the NPD process is a no-brainer – but what’s the best way to do it? How can you avoid the gremlins, make the process agile, and maximise value for money while generating the best, most powerful insights? Using case studies from convenience, bakery and snacking, we’ll show you the best route from ‘idea’ to ‘product’ via ‘research’ – whatever your starting point.
