An experienced qualitative researcher, Rhiannon has spent much of her career to date working with clients in the food and drink sector. Her particular focus is on innovation and development, at both brand and product level. Rhiannon has supported Tesco, Soreen, Samworth Brothers and AB Inbev in NPD.
Presentation Title: Recipes for success: doing consumer insight ‘right’ in NPD
Presentation Synopsis:
Involving the consumer in the NPD process is a no-brainer – but what’s the best way to do it? How can you avoid the gremlins, make the process agile, and maximise value for money while generating the best, most powerful insights? Using case studies from convenience, bakery and snacking, we’ll show you the best route from ‘idea’ to ‘product’ via ‘research’ – whatever your starting point.
